For over a decade, Cakes and Memories has been crafting custom cakes that celebrate life's most meaningful moments. Birthdays, weddings, anniversaries, and everything in between. Our branches in Cebu and Cavite have served thousands of customers who trust us to turn their sweetest visions into edible reality. But as much as we love the art of baking, we've always known that the ordering experience, the back-and-forth messages, the blurry inspiration photos, the misunderstood design requests was one of the most challenging parts of what we do.
That's why, when we first learned about Genie.ph, we didn't just become fans. We became believers.
And today, we're proud to say that Cakes and Memories is an active merchant within the Genie.ph ecosystem and we want the whole industry to know why this platform is about to change the custom cake industry forever.
What Is Genie.ph?
Genie.ph is the Philippines' first AI-powered custom cake ordering marketplace. Think of it as the bridge between a customer's imagination and a baker's craftsmanship. It's a smart, intuitive platform that takes the guesswork, miscommunication, and friction out of ordering a custom cake.
Built on cutting-edge technology and born right here in Cebu, Genie.ph isn't just a website or an app. It's a platform that connects customers with talented cake shops, enabling a seamless experience from initial inquiry all the way to checkout and fulfillment.
Currently operating in Cebu, Genie.ph is already making waves and it's only getting started. It also won 1st Place at the 2025 Startup Innovation Summit in Mandaue City.
How Genie.ph Transforms the Ordering Experience
For Consumers
Before Genie.ph, ordering a custom cake often meant sending a dozen Facebook messages, waiting hours or days for a price quote, and crossing your fingers that the finished product would match the image in your head. It was a process built on hope.
With Genie.ph, the experience is completely reimagined. A customer visits the platform, selects a partner cake shop, uploads their inspiration or browses available designs, and the AI immediately begins working to understand the request. Pricing is dynamically calculated based on size, complexity, flavor, and customization options, all configured by the merchant ahead of time through a sophisticated, database-driven pricing engine. The customer sees a real price in real time, not a vague "message us for quote."
The checkout process is clean and integrated. Payments are handled securely through trusted payment gateways, and order confirmations are instant. No more waiting to find out if your order was received.
For Cake Shops
From a merchant's perspective, its an operational upgrade at every level. Instead of fielding dozens of informal inquiries across multiple chat platforms, orders arrive through a centralized dashboard with all the information a baker needs, design details, specifications, customer notes, delivery dates, and more.
The platform's AI doesn't just help customers. It also helps shops manage their catalog, process orders efficiently, and maintain consistent communication. And because everything is structured and documented within the platform, there's less room for misunderstanding and far less time wasted on back-and-forth clarification.
Open to All Cake Shops: Elevating the Entire Industry
Here's something we at Cakes and Memories feel very strongly about: Genie.ph is not just for one bakeshop. The platform is designed as an open, multi-tenant marketplace. This means any cake shop in the Philippines can apply to become a merchant and start accepting orders through the ecosystem. Whether you're a small home-based baker in Cebu City, an established boutique cake shop in Mandaue, or a growing bakery looking to expand your digital presence, Genie.ph offers a plug-and-play solution that levels the playing field.
You don't need to build your own website. You don't need to invest in a custom ordering system. You don't need to figure out payment integrations or AI technology on your own. Genie.ph gives you all of that, wrapped in a beautiful, professionally built platform — so you can focus on what you do best: baking extraordinary cakes.
This is what we mean when we say Genie.ph is elevating the custom cake industry. It's not raising the ceiling for a few big players. It's raising the floor for everyone. Talented bakers who previously relied on word of mouth and informal social media DMs can now compete with established brands on a modern, professional platform that makes every shop look its best.
Why Cakes and Memories Chose to Join
We didn't join Genie.ph because we had to. We joined because we saw the future, and we wanted to be part of it.
Our team has always believed that the quality of our cakes deserves a quality ordering experience to match. For years, we've worked to deliver beautiful products and for years, the ordering process remained the weakest link in the chain. Genie.ph closed that gap.
Since becoming a merchant on the platform, we've seen firsthand how the AI-powered ordering experience reduces the confusion that used to come with complex custom orders. Customers arrive at checkout with more clarity. Our team spends less time on clarifications and more time on the craft. And the centralized dashboard has made it significantly easier to manage orders across our Cebu operations.
A Sweet Future Ahead
The custom cake industry in the Philippines is full of talent. What it has sometimes lacked is the infrastructure to match. Genie.ph is changing that one order, one AI analysis, one delighted customer at a time.
We at Cakes and Memories have a front-row seat to this transformation, and we couldn't be more excited. This platform was built here in Cebu, for Filipino bakers and Filipino customers, and it's already proving what's possible when technology meets passion.
To the team behind Genie.ph: congratulations on your well-deserved recognition at the 2025 Startup Innovation Summit.
And to our customers , old and new, thank you for trusting us with your most meaningful moments. We can't wait for you to experience ordering through Genie.ph. It's the way custom cakes were always meant to be ordered.
Cakes and Memories — Cebu and Cavite Proud merchant partner of Genie.ph
Visit us at cakesandmemories.com | Order custom cakes through genie.ph